Do You Do What You Really Care About? 

By Ange Fonce

Do you measure what you care about? 

Do you have a BIG sign saying what you really care about?

It is not always easy to measure what matters... sometimes the thing that matters and you "care" about does not make it easy for you to measure it.

The easiest path is to find a stand in for what you "care" about and measure that instead. 

For example... 

Most websites do not actually care about "how" many minutes someone spends on the site... they "care" about transactions or ad sales or making content that moves people to take "action"... and those things might be harder to measure at first... so they focus on minutes.

The problem with "stand ins" is that they are almost always not quite right... the "stand in" looks good at first... and then people figure out "how" to game the system to make the "stand in" number go up instead of the thing you are actually working to "change"... and genuinely "care" about first... the "stand in" starts getting all the attention.

A good way to find out... if you had to "choose" between increasing the "stand in" stat and increasing the thing you actually "care" about... which would you "invest" in?

Roses... chocolates and greeting cards are a "stand in" for actual "human emotions"... a "stand in" for "caring... respect" and "love."

And of course... it is way easier to make the expense on chocolate go up than it is to "actually care more."

Political fundraisers use money as a "stand in" for votes... and in the short run... it might be... yet not forever.

Authors use bestseller lists as a "stand in" for making an impact... and in the short run... it might be. 

And of course... one thing... the "stand in" is a lot easier to game than the other... the "actually caring."

The moment you start heavily investing in making a "stand in" number increase... it is worth taking a minute to look at the big sign hanging over your desk or on your wall... you do have a big sign... right?

That says what you are "actually seeking" to do... the "change" you are working to make. 

Focus on making that go up... because here is a simple question to ask...

"How do you measure the Human Touch... the Love and Caring... with a "stand in?"

You cannot... you can only be the REAL DEAL!

Better to "focus" on that first... being the REAL DEAL in what you "care" about... and not using a "stand in."

Thank you and may you enjoy a Prosperous and Dynamic day!

Yours Sincerely

Ange is an  Author... Speaker... and Dynamic Peak Performance Personal Development Consultant... and Humanistic Counselling Psychologist and Sexologist... who works with men and women who desire to "personally develop" themselves and their "relationships" to become Dynamic Lifers... "creators" of their own life and wealth! 


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